Branding

Chocolate For Females

about this project

In this project, we had to create a branding for our choice of product. I created a chocolate brand that focuses on women’s monthly cravings with the help of a chocolate brand I called Lula Chocolate. The first thing that had to be done is creating a brand strategy for the brand, its target, purpose, and its audience. Start off with creating the logo, patterns, and mockups of the products and additional prints such as business cards and thank you cards.

Service: Graphic Design
Skills: Sketching, Adobe Photoshop, Adobe Illustrator, Adobe InDesign

Brand Strategy

Positioning Statement

Our chocolate bars offer all-natural medicinal relief from the symptoms of menstruation. We feature two unique recipes to satisfy cravings and ease the pain.

Audience

We appeal to women in their 20’s to late ‘30s. They are young, in control of their bodies, and willing to indulge for satisfaction’s sake. They are not squeamish or embarrassed about their bodies.

Brand Personality

Lula is warm and comforting. We aim to be the best friend every woman needs—providing understanding and relief. With a hint of sarcasm, you need when nothing is going as you planned. Vent away! We are here to listen!