Logo Design

Re-designing Fresh Catch

about this project

In this assignment, I re-designed the logo for Fresh Catch. I researched the company's history and focused on a concept of what I want to deliver in regards to the business’ objective, product line, and the company's branding expectation.

Service: Graphic Symbolism
Skills: Sketching, Adobe Illustrator, Adobe InDesign

Sketches

Into Adobe Illustration

Octopus

I took part of the original logo with was the whole image of an octopusThis logo seems like it was a place that sales sushi rolls and the image turn out to look like one which did not seem to represent what the businese expectation

Boat

This logo was my second favorite because the logo and the typeface are interacting with each other.

Final Logo

This is the final logo that everyone in class had voted for, this logo connects to the owner of their small business and their history of spear fishing something about catching your own fish seems so fresh.